Take your time to redesign your website so that the new layout is future-ready. Keep in mind that your business strategy, focus, products, style of operation etc can change any time in the near future in sync with changing market demands. Discuss with your web design programmer on what kind of changes will make your website appealing and pertinent to your future clients. While you must update important business information, industry data, video, graphics etc often to keep the website fresh and interesting; the basic theme should not change too often.
Request friends, family members or anybody whose judgment you trust to go through your website and offer their opinion on it. Ask them about their first impression and what they found interesting in it. Talk to them frankly about the content, ease of navigation, quality of video or graphics, typos, links etc. Ask them if the website looked stuffy or was it difficult to access the links correctly. In short, discuss your website in detail and share the information with web design company through a comprehensive brief.
Determine what exactly you want to Change
Just arbitrarily changing the layout or inserting a few graphic design may not make much of a difference to the way regular visitors view your website. Focus on exact areas that you feel should be upgraded or changed in your web design.
May be it’s the ease of navigability or online purchase menu that you want to redesign. Remember that regular visitors will be more confused if you implement radical changes regularly. Whatever changes you plan, choose a Software development company to make your site more attractive and user-friendly.