Trade show displays should be interesting and not confusing. Using graphics which look like modern art and cannot be understood by a layman may be a disappointing sight. Just because you are excited about the display and want to get on the floor and execute your ideas, don’t make the graphics too heavy. A good method of explaining about your display is to use clear and crisp videos and images, which are understandable by the clients. The clients should be relieved by seeing your graphics and not get frustrated trying to figure out what it means.
Improper booth staff
One of the major mistakes people make at trade show is not training the booth staff well. Your display may be excellent, but if your staff is not well informed about the display and do not show interest in talking to your clients, you are in big trouble. The impression that the booth staff create, gives a sense of confidence among the clients. They get connected to the brand only when the personnel show interest in being at the booth and genuinely answer their queries. Always conduct a meeting before the trade show begins and make the staff understand their goals, responsibilities and plan of action for the day. Choose the right booth staff for the job.
Dirty trade display booths
Your trade show display can be shiny and all neat on the first day. Keeping it the same way till the end of the trade show by cleaning regularly, takes a little effort, but also has its own benefits.
Business sign gives awareness to people to patronize your products.