It is an essential part of every company’s marketing strategy is to promote itself to others. One good way to do this is through the promotional pens. Following are some of the ways on how you can save costs when buying custom promotional pens.
Don’t add unnecessary features
Know your audience and customise your corporate promotional products offering accordingly. Don’t keep on adding extra features in your promotional pens for no reason. The individual addition of features might not cost much at the first glance but when you are ordering in bulk the difference in cost is going to be huge. Your competitor might be disbursing pens with embedded crystals but ask yourself whether distributing high cost promotional items is feasible for your business.
Do some market research
While selecting a vendor for supplying/ sourcing the pens don’t strike a deal with the first suitable vendor on the market. A little market research is necessary if you want to focus on quality and cut down on costs. Remember that promotional pens fall in the stationary market and this sector has fierce competition. When you meet a vendor and get his quote casually mention that you been to several other local vendors too. You will be surprised to see how fast the price drops.
Don’t compromise on quality
You are probably thinking “this is not a cost saving tip” but opting for good quality sturdy pens will actually reduce your overhead costs. Firstly there will be much less wastage due to breakage and damage of pens. Secondly you will earn brownie points from your customers if you give them good quality useful pens. Keep these simple tips in mind and stay within your promotional budget without compromising on quality.